Augmented Reality: Taking 2D to 3D

Augmented Reality, the new technology where the real and virtual world are meshed, is making the transition from the prototype stage to reality as we speak.  This novel interactive technology comes to life when the lens of your iPhone, smartphone or webcam locates with a marker placed in your environment.  A series of three-dimensional and interactive animations which locate with this marker are then triggered to pop out of the page like a digital hologram.  Augmented Reality provides the opportunity to elevate currently two-dimensional media into totally immersive three-dimensional experiences and holds incredible potential for the retail industry.  This month’s Esquire Magazine employs this novel technology to take the magazine into multiple dimensions:

Anthropologie London – Retail Experience

If you haven’t had the pleasure of visiting the new Anthropologie store on London’s Regent Street then here is a preview. The Anthropologie store has opened it’s doors and breathed a highly experiential and much-needed breath of fresh air into the struggling world of retail.

The Experience begins as you approach the impressive façade