iPad Menu at Mundo Restaurant
Beyond an evolving decentralized shopping experience, retailers must begin to contemplate the impact of digital media and the effects it is having on purchase decisions. Connected devices, whether a mobile phone or a web-enabled in-store kiosk, are making what was once a solitary trip to the store a socially connected event.
Augmented Reality, the new technology where the real and virtual world are meshed, is making the transition from the prototype stage to reality as we speak. This novel interactive technology comes to life when the lens of your iPhone, smartphone or webcam locates with a marker placed in your environment. A series of three-dimensional and interactive animations which locate with this marker are then triggered to pop out of the page like a digital hologram. Augmented Reality provides the opportunity to elevate currently two-dimensional media into totally immersive three-dimensional experiences and holds incredible potential for the retail industry. This month’s Esquire Magazine employs this novel technology to take the magazine into multiple dimensions: